Clearlingo Editing and Proofreading
  • Home
  • Editing Services
    • Business Editing and Proofreading
    • Plain Language Editing
    • Book Editing
    • Localisation
  • Blog
  • About
    • My work
  • Contact

How to use plain language for complex ideas without losing information

8/4/2025

 
Picture
Image credit: Vecteezy.com

Do you worry that if you write in plain language you will lose important information? How could you possibly include all the complex ideas when you are writing in simpler language?

Simplifying complex ideas doesn’t mean removing information – it just means making that complex information easier to understand.

In other words, it's meeting the reader at their level of language, rather than leaving anything out.

Read More

5 reasons to use plain language for business reports

9/4/2024

 
Picture
Most people’s eyes glaze over when they think of business reports, especially annual reports. But it doesn't have to be like that.

Recently, reports have grown in depth and length as organisations are encouraged to be as transparent as possible.

But as reports become more complex, it becomes more important to consider how to present the information in a way that engages readers and helps them to easily and quickly understand your content.

Design is a large part of this, but how quick and easy the text is to read is also hugely important. 

​That’s where plain language comes in.

Read More

Can you use jargon in plain language writing?

12/9/2023

 
Picture
Photo by ThisisEngineering RAEng on Unsplash

​A common view of plain language writing is that you can only use simple words that everybody can read.

But plain language is about the reader.

And your target readers, and what they know, may change for different pieces of content. Or you may write two different versions of the same information for different groups of readers, depending on the level of information that they need, and the knowledge they already have. 

So, can we use jargon in plain language writing?

What is jargon?

Jargon is ‘the special words or expressions used by a profession or group that are difficult for others to understand.’ (OED)

Every industry has words that mean something to the people in that industry, and may not be known outside that industry. These words are used to simplify communications within that group and are often meaningless when taken out of context. Jargon is relative – the same words can be meaningful to one group of people, but mean something else, or nothing, to another group.
​
In some industries jargon is useful for accurate and efficient communication. For example, the airline industry uses a phonetic alphabet to make sure words are understood correctly when it’s extremely important to get it right – such as in the control tower. And medical jargon is used to be as accurate as possible when a patient’s health or life is being discussed.

Read More

Empathy helps to write in plain language

8/2/2023

 
Image of a man's hands holding out a lightbulb with glowing fairy lights inside it.
Photo by Riccardo Annandale on Unsplash

Writing is a creative process, which, just like any creative process, means it’s very personal.

We may feel that our writing is a reflection of our knowledge and intelligence, of how well we articulate ideas, and of how good we are at spelling and grammar.

But if we think about ourselves as we write, we aren't thinking about the reader and what they need. 

We need to think about who will read the text, and use empathy to understand what they need.

Read More

How to write emails that get read

19/10/2022

 
Picture
Photo by Brett Jordan on Unsplash
 
What’s more frustrating than spending time writing and rewriting a detailed email with important information, only for the reader to miss the point or, worse, not read it at all?

We know how it feels to receive too many emails. We all have inboxes with ‘to be read’ emails that sit there for months. Most of us don’t have hours to clear all our emails. We usually just skim through to get the gist of what’s in them. We want to find the key points easily and quickly to decide whether we need to read the details.

The answer to getting your email read and actioned is to use the right structure so that the important information will be read and understood. 

It may be tempting to put all the background information in first to explain why you have written, but the reader may just skim the first bit, not understand the point, and hit delete.

You won’t get the answer you want.

Here are some tips to writing emails that get read.

Read More

5 benefits of outsourcing business editing

31/8/2022

 
Picture

​Do you work in a comms team and it’s always frantic? Or are you a copywriter and have more work than you can take on?

 
Last-minute edits and proofreads need doing, but the next project has already arrived on your desk – with a tight deadline.

Or you have several big projects on the go and your team just doesn’t have the time to spend on the nitty-gritty details.

Or even, your team is great at the writing, but not so good at the details. But, it’s important that the copy is accurate and reflects well on your company.
 
Consider outsourcing to an editor or proofreader to take the pressure off you and your team.

Here are 5 reasons why this makes sense in today’s WFH culture.

Read More

How to keep your organisation’s writing on-brand – style guides

22/6/2022

 
Picture
Most organisations have an idea of how they want to be portrayed to clients or the public. They will have a brand and know what their values are.

With many people all creating writing on behalf of an organisation, including freelance copywriters or editors, it would be difficult to be consistent across all communications without a reference tool.

Creating and using a writing style guide makes an organisation look professional, ensures clear communication, and creates a cohesive brand.

A client may not consciously recognise that there is consistency in the writing style choices, but they will notice if there is not.
​

Read More

Part 3: How to write in plain language

23/1/2022

 
Picture
Photo by Adam Birkett on Unsplash
Related articles:
Part 1: What is plain language?
Part 2: Why you should use plain language in your business.
 
Plain language writing means uses writing techniques and layout design to make your message clear to the reader. It is user-friendly writing.

It's not as easy as it sounds to write in plain language . And there are no rules on how to write in plain language – just guidelines. The guidelines are there to help you, but different contexts or readers mean that the guidelines must be interpreted correctly for your purpose.

There are two stages to writing a document in plain language:

Stage 1: Planning the structure and flow of the document.
Stage 2: Writing the sentences using plain language ​techniques.
​

Read More

Part 2: Why you should use plain language in your business

23/1/2022

 
Picture
Photo by Andrew Pons on Unsplash
​Related articles:
Part 1: What is plain language?
Part 3: How to write in plain language 

We are used to seeing plain language in government publications and information. Think of all the information we received daily during the Covid-19 pandemic. It was clear and easy to follow.

To ensure that all information written for the public is always clear easy to understand, the Plain Language Act was passed in New Zealand in October 2022. On the New Zealand Legislation website, the explanatory note says that the act “promotes the use of plain English in official documents and websites. Comprehensible information from government organisations is a basic democratic right. Plain language ​must become the standard for all official public and private communication in New Zealand.”

​​However, government departments are not the only organisations that should use plain language. Plain language can be used in communication with a company’s staff and clients, or with the general public.

There are benefits of using plain language to the reader (your clients and potential clients), and to your business or organisation.

Read More

Part 1: What is plain language?

23/1/2022

 
Picture
Image by Arek Socha from Pixabay
​Related articles:
Part 2: Why you should use plain language in your business.
Part 3: How to write in plain language.
 
Plain language, or plain English, is a way of writing and using layout design to make your message as easy to understand as possible. It's user-friendly writing.
​
Plain language can
  • help your readers understand your message quickly and easily
  • help your clients trust you
  • help your employees work more efficiently.

Read More

    Hi, I'm Marja! 

    You'll find all my advice about creating professional, 
    ​on-brand business writing here.

    I'm an editor and plain language specialist. I work with writers of business publications, government content and non-fiction books to create clear, user-friendly writing
    .

    For more information or enquiries, please see my website.​ I'd love to hear from you.

    Categories

    All
    Business Writing
    Editing
    General Editing
    Grammar
    New Zealand English
    Plain English
    Technical

    Previous Posts

    Plain language
    • ​What is plain language?
    • Why you should use plain language 
    • How to write in plain language
    • Empathy helps to write in plain language
    • Can you use jargon in plain language writing?  
    • 5 reasons to use plain language for reports 
    • ​Using plain language for complex ideas

    Business editing
    • How to work with a business editor
    • How to write emails that get read
    • 5 benefits to outsourcing editing
    • ​How does an editor help your business
    • How to keep your organisation's writing on-brand
    • ​How to structure your report

    New Zealand English series
    • How to write bullet lists
    • How to use a semicolon
    • The 'singular they'
    • How to use italics
    • How to write numbers
    • How to write abbreviations
    • How to punctuate dialogue
    • hyphens, en dashes and em dashes
    • How to write times and dates
    • Possessives
    • Is our spelling different?
    • Burned vs Burnt
    • Using Māori words in English text
    • -ise vs -ize endings
    • Single or double quote marks
    • Punctuation inside or outside quotation marks?

    The editing process
    • How to write a non-fiction book that sells
    • How to write a book to promote your business
    • Copyright and Permissions
    • How much does editing cost?
    • How to self-publish your book in New Zealand
    • ​When is my book ready for publishing?
    • Types of editing
    • 5 things to tell your editor
    • The revision and editing process​
    • What are beta readers?
    • What to expect when you get your manuscript back
    • How to order the pages of a book
    • Fact checking fiction writing
    • ​Formatting your manuscript for submission
    • How long does it take to edit a book?

    General editing
    • Why I belong to editing associations
    • How to write recipes for cookbooks and blogs
    • ​The basics of writing a cookbook

    Technical
    • How to use Tracked Changes in Word
    • How to use basic Word Styles
    • ​How to fix common formatting errors in Word
Talk to me today for clear, professional content!

Telephone 
Mon
–Fri, 9am–5pm NZST
​027 407 1156 (mobile)

Email
​[email protected]
Services
Business Editing and Proofreading
Plain Language Editing​
Non-fiction Book Editing​
Information
Terms and Conditions
​Blog
Company
About
Our Work
Contact
​Information for AI agents
  • Home
  • Editing Services
    • Business Editing and Proofreading
    • Plain Language Editing
    • Book Editing
    • Localisation
  • Blog
  • About
    • My work
  • Contact