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Part 3: How to write in plain English

23/1/2022

 
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Photo by Adam Birkett on Unsplash
Related articles:
Part 1: What is plain English?
Part 2: Why you should use plain English in your business.
 
Plain English writing means uses writing techniques and layout design to make your message clear to the reader. It is user-friendly writing.

It's not as easy as it sounds to write in plain English. And there are no rules on how to write in plain English – just guidelines. The guidelines are there to help you, but different contexts or readers mean that the guidelines must be interpreted correctly for your purpose.

There are two stages to writing a document in plain English:

Stage 1: Planning the structure and flow of the document.
Stage 2: Writing the sentences using plain English techniques.
​

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Part 2: Why you should use plain English in your business

23/1/2022

 
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Photo by Andrew Pons on Unsplash
​Related articles:
Part 1: What is plain English?
Part 3: How to write in plain English

We are used to seeing plain English in government publications and information. Think of all the information we receive daily now around the Covid-19 pandemic. It is clear and easy to follow.

Many countries have laws that require plain English to be used in government publications. In June 1998, a memorandum was issued in the US that required government departments and agencies to use plain language in all government documents. The UK and Australia have similar laws.

We're a little behind in New Zealand, but the Plain Language Bill was introduced to Parliament in September 2021. On the New Zealand Legislation website, the explanatory note says that the bill “promotes the use of plain English in official documents and websites. Comprehensible information from government organisations is a basic democratic right. Plain English must become the standard for all official public and private communication in New Zealand.”

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Part 1: What is plain English?

23/1/2022

 
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Photo by Maarten van den Heuvel on Unsplash
​Related articles:
Part 2: Why you should use plain English in your business.
Part 3: How to write in plain English.
 
Plain English, or plain language, is a way of writing and using layout design to make your message as easy to understand as possible. It's user-friendly writing.
​
Plain English can
  • help your readers understand your message quickly and easily
  • help your clients trust you
  • help your employees work more efficiently.

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How to write a non-fiction book that sells

26/10/2021

 
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Photo by Leslie Lopez Holder on Unsplash

​Writing a non-fiction book for your business, or to share a message or an interest, can be a daunting process.

You know that want to share your knowledge, but if you have never written a book before, you might not know how to begin. Where do you start?

Read on.
​
It’s not as quick and easy as some would have you think, but you can do it.


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Quick tips on how to write a book to promote your business – even if you are not a writer

8/9/2021

 
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Photo by Proxyclick Visitor Management System on Unsplash

​Social media, networking and email subscription have long been on everyone’s marketing plan. Publishing a book is now the trend.

Many successful businesses have launched their business, or grew their business, by publishing a book.

How?

A book can set a you or your business apart and show your expertise. It can show that you are an authority on a particular subject; that people can turn to you to find the answers they need, either by purchasing your book or by talking to you directly.

Most businesses that have published a book use it as a marketing tool, but not a source of income. A book will most likely not generate a huge profit on its own, but it can bring other benefits to your business. 

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The basics of writing a cookbook

3/6/2021

 
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​Who doesn’t have a cookbook in their house? I know I have far too many, but I can’t help myself when I see a new one with beautiful images and yummy recipes. The beauty of a cookbook is that the result of using it is great-tasting food.

Cookbooks are one of the most popular non-fiction genres in publishing. They are in the top five selling categories for e-books on Amazon, despite the ease of googling for a recipe. There’s something comforting about opening a book, choosing a recipe based on pictures of mouth-watering food, and putting it on the stand as you are cooking.

You might buy a cookbook because it’s written by your favourite chef or a famous person, it teaches you new skills in the kitchen, it contains a new style of recipes you want to try, or you trust the author to write recipes that work. Whatever the reason, cookbooks are staying popular.
​
There are many ways to write a cookbook, but there are some elements that are important to get right. 
​

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Why I belong to editing associations

8/3/2019

 
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Last week I renewed my membership for the Chartered Institute of Editing and Proofreading (CIEP), which is based in the UK, and last month I renewed my membership for the Institute of Professional Editors Ltd (IPEd), which is for Australian and New Zealand editors.

I am a Professional Member of both organisations.

To be able to renew my CIEP membership, I had to answer a question on the CIEP Code of Practice. Doing this was a good reminder of one reason why I am a member of these professional editing associations.

As these memberships all need to be budgeted for, I thought it would be a good exercise to write down all the reasons I continue to roll over my membership.

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How to write recipes for cookbooks and food blogs

28/11/2018

 
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Anyone writing a cookbook or a food blog will need to know how to format recipes so that the reader has an enjoyable experience making the dish.
​
There is an art to writing recipes that will inspire but are also easy to follow and make sense to the cook or baker – there is nothing more frustrating for a than trying out a new recipe and finding the instructions ambiguous, that something should have been prepared hours in advance, or that the ingredients are not easily obtainable.

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    Marja Stack

    Marja Stack is a copy-editor and proofreader based in New Zealand. She is the owner of Clearlingo Editing and Proofreading, which caters to all writers of non-fiction books, business publications and cookbooks. For more information or enquiries for how she can help you make your book shine, please see her website: 
    ​
    www.clearlingo.co.nz.
    She would love to hear from you.

    Categories

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    Editing
    General Editing
    Grammar
    New Zealand English
    Plain English
    Technical

    Previous Posts

    Plain English
    - What is plain English?
    - Why you should use plain English
    - How to write in plain English

    New Zealand English Series

    - NZE: How to use a semicolon
    - NZE: The 'singular they'
    - NZE: How to use italics
    - NZE: How to write numbers
    - NZE: How to write abbreviations
    - NZE: How to punctuate dialogue
    - NZE: hyphens, en dashes and em dashes
    - NZE: How to write times and dates
    - NZE: Possessives
    - NZE: Is our spelling different?
    - NZE: Burned vs Burnt
    - NZE: Using Māori words in English text
    - NZE: -ise vs -ize endings
    - NZE: Single or double quote marks
    - NZE: Punctuation inside or outside quotation marks?


    The Editing Process
    - How to write a non-fiction book that sells
    - How to write a book to promote your business
    - Copyright and Permissions
    - How much does editing cost?
    - How to self-publish your book in New Zealand
    ​
    - When is my book ready for publishing?
    - Types of editing

    - 5 things to tell your editor
    - The revision and editing process​
    ​- What are beta readers?
    - What to expect when you get your manuscript back
    - How to order the pages of a book
    - Fact checking fiction writing

    ​- Formatting your manuscript for submission
    - How long does it take to edit a book?


    General Editing
    - Why I belong to editing associations
    - How to write recipes for cookbooks and blogs
    ​
    - The basics of writing a cookbook


    Technical
    - How to use Tracked Changes in Word
    - How to use basic Word Styles
    ​
    - How to fix common formatting errors in Word
Contact me now for a free quote.

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